Online Reviews: What Do They Mean for Your Real Estate Business?

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Your real estate business is only as good as the reputation it showcases to the world. With the expansion of online review sites and testimonials, it is more apparent than ever that real estate business owners need to work hard to earn sterling reviews — if they want the public’s trust. One bad online review can tarnish the entire reputation of your agency. There are some customers out there that no one can please, but there are also poor reviews that can be placed by ex-employees, business rivals, etc.

It doesn’t matter where your negative reviews come from, it matters how you handle them and the future of your company.

Negative Online Reviews Hurt Search Engine Rankings

A bad review is just one part of the problem. Poor reviews can harm your search engine rankings, which means less customers can find you online in the first place. Google weights their search engine results heavily on consumer review sites. So even if your company is on the first page of the search results, that search result might be a negative online review. That’s not good if a customer sees a 1-star review for your agency because they are likely to move on to the other results that have positive star ratings.

Online Reviews and Consumer Behavior

Negative reviews tend to spawn additional negative reviews. When a customer sees that others have negatively review your real estate agency, if they don’t have a 100 percent satisfying experience they too are more likely to leave a negative review. If, however, you have nothing but positive reviews, a customer who has a less than ideal experience might not bother. Too many negative reviews can also lead to loss of customers, bad publicity, etc.

What Can You Do To Thwart Negative Online Reviews?

You cannot please everyone — that is just reality. You can protect your agency from poor reviews online by always offering the best customer service possible. Encourage clients to submit their complaints in-person or through email. Then address those concerns the client has immediately. Often if a customer feels like you care about their negative experience and you work to rectify it, you won’t find a poor review online later.

If you do find a negative review online, you can respond to that review. Remember that Google indexes your responses as well, so only respond to those negative reviews that you don’t mind the world seeing. Offer a prompt, polite response to a negative review. Don’t defend and definitely apologize. Consider offering the customer an opportunity to speak in person or write a solution you have already implemented so that future clients won’t have the same experience.

Online reviews can be detrimental to any business and especially real estate agents. With the fierce competition, you need potential clients to want to contact your company. Therefore it is important you work hard to thwart negative feedback and handle the feedback you do receive with care.

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Grow Your Real Estate Business – Kazadu

Kazadu helps you grow your business by syndicating your customer reviews across the web and to LinkedIn, Facebook and Twitter automatically! If you’re a real estate agent or other home service professional looking to connect with home buyers, sellers and homeowners’ – Jump start your business today and let the power of Kazadu take you to the next level. Kazadu is the fastest growing online network of home service providers & real estate agents in U.S. – Create a free profile and start connecting with new business today!

Why Kazadu?


Kazadu doesn’t charge service providers for listings on our site and we don’t charge consumers to search our site. There is no financial incentive to give anyone a higher rating or a better review. Information, ratings and reviews are based on actual experiences between consumers and providers.

Dedication to a Specific Industry

The only service providers you will find on Kazadu are those directly involved in the real estate and contracting industries. This focus allows us to offer specialized options and a more relevant experience than professional review websites with broad-based service offerings.

Excellent Search Options

Kazadu members find what they need quickly and easily. Filter your searches on the basis of a variety of categories including zip code, service category, provider certifications, experience and our valuable reviews and testimonials.

How to Get More Exposure Using Kazadu’s Agent Directory: Increasing Your Home Buyer or Seller Leads

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The industry of buying and selling homes is booming. As an industry professional, you need to stand out among the rest and remain competitive in order to thrive. Kazadu helps professionals just like you attract home buyer leads and home seller leads in a single location. As with any other website service, if you don’t use it effectively, you won’t get the best results.

Create a Profile

Creating a profile is the first step on Kazadu. You will be prompted to enter the usual contact information — your full name, company name, address, phone number and email address — to create an account. You don’t have to sign up for a paid account right away, but by doing so you can also set up your own private URL and create a team module for other staff members in your office. With the free account you can still register a sub domain (with at the end) for a more personalized profile. In your Company Information section you need to upload a company logo and indicate whether you have licenses to do business in your area.


Don’t forget SEO when creating your biography. Use keywords, including local keywords, to attract more leads. Kazadu does submit user biographies to search engines daily, so using the right keywords could get your profile significant traffic from local buyers and sellers.

Add Specifics to Attract Home Buyer Leads

Kazadu allows you to add specifics to your profile to attract even more home seller and home buyer leads. These specifics include:

Biography – Tell Kazadu readers a little about you, and show off your personality. Don’t forget to upload a profile image while you’re at it.

Service Areas – This is important, because home buyer and home seller leads are based on area. So indicate which service areas you represent to increase the likelihood a buyer or seller will find you.

Service Categories – Indicate the services you offer, such as “commercial agent” or “home appraiser” etc.

Designations and Certifications – Indicate what certifications and designations you have (you can select up to three).

My Specializations – Do you specialize in short sales? Do you have in-depth knowledge about time shares? If so, you need to indicate what you specialize in.

Use Social Media Syndication for Home Seller Leads

Syndication is a powerful tool. To gain more leads — up to 25 percent more — use the social media and syndication tools on Kazadu. Link up with your Twitter and Facebook accounts (preferably your professional pages instead of personal). Make sure your privacy settings are set to public on Facebook so that your Kazadu widgets will show up. As you gain reviews on Kazadu, syndicate them by instantly sharing them with Twitter, Facebook and LinkedIn. Reviews are automatically posted and give you instant syndication.

Kazadu offers free widgets that you can link on your social media pages, website and blog. The HTML code is provided for you — just select which specialty you need or message. You can choose from leaving a testimonial to labeling yourself as a local expert.

Handle Leads When They Come In

Even with adequate exposure, home seller and home buyer leads are only effective when you use them. Respond to your Lead Notifications as soon as possible, because you don’t know how many inquiries that same lead has put out. Once you have followed up on a lead, archive it so you keep your lead area clean and organized.

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What is Difference Between Real Estate Agents and Brokers and Realtors

These titles can get confusing, so let’s look at the differences between these terms and the role these professionals can play in a real estate transaction.

  • Real estate agents are people who help you buy or sell your property. They hold licenses issued by a state. Agents can only sell real estate under the supervision of a broker and must collect the commission from the sponsoring broker. The broker is legally responsible for the actions of the agent.
  • Brokers are licensed by the state to collect fees and oversee negotiations for a purchase. The broker has earned a higher-level license and may or may not have more experience than an agent. Brokers can manage a real estate office, work on their own or work in an office under another broker.
  • Realtors are brokers and agents who belong to the National Association of Realtors (NAR), usually via a local board. NAR has trademarked the word, which is why it’s capitalized. Members abide by a code of ethics over and above the requirements of state law.

The original post is published on zillow, click here to read full article.

Using Kazadu for Real Estate Lead Generation

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Strong leads are critical in all areas of real estate. Whether you specialize in commercial, residential, industrial, or agricultural real estate, high-quality leads will be an essential factor in your success. Kazadu was designed to make it easier for real estate agents and other home-related professionals to connect online with genuinely interested leads. It is a free, industry-specific website that promotes its member’s services to home buyers, home sellers, and homeowners all over the United States.

Here are just a few benefits of using Kazadu for real estate lead generation

1. Free Online Profile and Direct URL

2. Free Organic Search Ranking

3. Lead Notifications

4. Search by Location

5. Search by Credentials

6. Opportunity to Post Deals

7. Real Ratings & Reviews

In today’s e-commerce business world, a company’s online reputation can make or break their business. People trust vendors on Kazadu because the site gives customers the opportunity to rate and review companies they have used. This feature provides potential leads with a sense of trust and accountability, since they know the business will do whatever necessary to inspire a positive review.


Every real estate professional should be taking advantage of sovide free online exposure and lead generation. It is a highly-competitive industry and it is essential that your business’ profile and contact information is being effectively promoted.

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FAQ – Buying a Short Sale Property

  1. What is a short sale?
    A short sale occurs when a property is sold at a price lower than the amount the homeowner owes on the mortgage, and the homeowner’s mortgage lender(s) agrees to the “short” payoff. A lender might accept a short sale with the property worth less than the balance of the mortgage, if the borrower cannot continue to make the monthly loan payment, does not have enough money to pay back the full balance of loan and needs to move out of the property.
  2. Is the mortgage lender’s approval necessary in a short sale?

    Yes, because in a short sale, the mortgage lender will be receiving less than amount the borrower owes on the mortgage. The lender needs to verify that the homeowner cannot continue to pay the mortgage and determine if a short sale is better than foreclosing on the property.

  3. Why do homeowners sell their homes through a short sale?

    Homeowners pursue a short sale when they can no longer pay the mortgage, need to move from the property and want to avoid a foreclosure. With a short sale, the impact on the homeowner’s credit record might not be as bad as a foreclosure in some circumstances.

  4. Who benefits from a short sale and how do they benefit

    • Home seller – Avoids foreclosure and the many headaches that come with a foreclosure, allowing a graceful transition into more affordable housing.
    • Buyer – Purchases a property at a fair market value and avoids having to deal with the risks of buying a foreclosed property.
    • Seller’s mortgage lender – Mitigates its losses by avoiding the process of foreclosing and reselling the property.
    • All other parties – Listing agent, buyer’s agent, appraisers, mortgage broker, the title company, and the insurance company will all earn a profit from a short sale transaction for services rendered.

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